For about a year, MTV had a whole division for the Asian American voice. It was called MTVworld.
MTVworld was three different channels: MTVdesi , MTVchi , and MTVk
On February 13th, MTVworld was axed.
Now there's a petition to bring it back!
with a little you can help make MTV realize how important these platforms really are!
Press from it's launch:
<a href"www.businessweek.com/innovate/…"> How MTV Channels Innovation
Forget the white-bread '80s MTV. Now MTV Chi and other outlets cater
to Asian Americans.
TIME magazine article "Chasing Desi Dollars"
Press when it was shut down: